abstract:The Hong Kong Tourism Board (HKTB) (Traditional Chinese: 香港旅遊發展局) is a Government-subvented body founded in 2001. The Board replaced the Hong Kong Tourist Association (HKTA) (Traditional Chinese: 香港旅遊協會) established in 1957.
While the HongKongTourismBoard, which is behind the initiative, has not released other names yet, they are expected to include martial arts star Jackie Chan, Bond actress Michelle Yeoh and director Wong Kar-wai.